THE FIRST ONE.｜725TR LIMITED 25% OFF

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We are LEADER. And this is where our story as a fixed gear brand began.

The 725TR was the first fixed gear bike we ever made — the one that turned us into a fixed-gear-only brand from that point on.

Every rider who has joined us since started somewhere. We want to give you the same starting point we once had: the 725TR.

Whether it's your first fixed gear bike, or your first LEADER, we built this bike to be a beginning — yours, this time.

That's why, for a limited time from 7/25 to 8/2, we're offering the 725TR at a special price.

SPECIAL OFFER

725TR COMPLETE BIKE $1,350 → $1,012.50 (25% OFF!!)

【Period】Saturday, July 25 – Sunday, August 2, 2026
【Where to buy】Official Online Store

Show us your one.

Once your 725TR arrives, we'd love to see it out in the world. Join us on Instagram with #RideLeader.

We started LEADER with one bike and one story. Every ride you share becomes part of ours — and might be exactly what pushes someone else to take their first step.

This is our story. We're glad you're writing the next chapter of it with us.