Respect to the Community: "725DAY" is Back.

To show our deepest gratitude to the community that keeps us moving, "725DAY" is back.

What is 725DAY?

725DAY is a day dedicated to the streets we run and the riders who live on them. To celebrate our heritage and feature the community that has supported us from day one, our long-standing partner, BROTURES, is hosting this special event. Named after our iconic first model, the 725TR, July 25th is officially "725DAY"—a day to put the spotlight on every LEADER owner worldwide.

#RideLeader on Instagram

Show us how you ride. Share a feed post or Reel of your LEADER on Instagram with the hashtag #RideLeader.

The official LEADER account, and we will repost your ride to the world!

LEADER Official: @leaderbike

Last year, the global LEADER community blew us away with an incredible response. Whether you’re a long-time rider or just got your first frame this year, we want to see your setup.

27 Years of LEADER

It has been 27 years since the inception of LEADER. Seeing the track bikes we love most continuously dominating the streets worldwide for nearly three decades is nothing short of incredible.

This "725DAY" is our way of honoring the loyalty and passion of our riders. Bring your machine in, level up your ride, and let’s keep pushing the culture forward.

Join the movement.