ABOUT LEADER

Since our inception on the West Coast in 1999, LEADER® has revolutionized the fixed-gear industry through a constant pursuit of innovation and radical design. In the early 2000s, we recruited original MASH SF members Emi Brown and Massan Fluker to our rider roster, cementing our commitment to developing machines engineered for absolute speed on the urban grid. Since 2017, Yudai Fukui, the founder of BROTURES, has spearheaded the brand's creative direction.

While our designs offer a definitive visual impact, we never lose sight of the essence of the track bike: simplicity. We have mastered the art of blending that minimalism with a heavy, luxurious, and commanding presence. This distinct identity has captivated a global audience, and in Japan, it has earned the loyalty of a diverse collective of artists, musicians, and cultural icons who live the LEADER® lifestyle.

We have always stood by the riders on the leading edge, evolving alongside those who push the limits. True to our name, we are not "followers"—we are "creators." We remain committed to the art of creation. Our true mission is to cultivate a culture for those who appreciate the "sophisticated play" of high-end aesthetics. To remain the aspiration for the next generation—that is our raison d'être.